KABUL ? In the dusty heat of Afghanistan?s capital, the best defense is a scarf: It filters the gritty air, blocks the sun, sops up sweat and, in a pinch, even doubles as a prayer mat.
Utility is usually the point. But now comes the Salman Khan scarf.
An Afghan vendor sells scarves in the "Shahr e Kohneh" old town of Kabul, Afghanistan on May 4, 2011.
Salman Khan, a famed Indian actor, is responsible for launching a neck-accessory craze that has spurred a 5-to-10-fold increase in the price of scarves.
Khan, a famed Indian actor, is responsible for launching a neck-accessory craze that has spurred a five- to tenfold increase in the price of a certain scarf: narrow, boldly hued and more fashionable than practical.
It is seen in a movie trailer featuring the song ?Mashallah,? a Bollywood romp in which Khan changes scarves at a blistering pace, while wooing a flesh-baring temptress in an Arab-style bazaar.
The look gradually caught on with teenage boys after the video?s summer release, and the scarves now add striking dashes of color ? red, orange, blue and striped combinations ? to the drab, forbidding landscape of Kabul, which bristles with steel-and-wire encampments and machines of war.
It is but one signifier of increased outside cultural influences here, particularly among the young, to the chagrin of some older Afghans. They see an erosion of the Islamic ways as people reject traditional dress to keep in step with Bollywood and Hollywood.
?I am totally against these Western influences,? said 50-year-old Mir Jan, wiping down his dusty taxi the other evening. ?If a movie actor would take his pants off and put them over his shoulder, the next day you would see it in Kabul.?
But faddism translates to good business. ?The Afghan people know every Indian actor ? not only the actor but who their father is,? said shopkeeper Khalid Ismail Zada, 26, who displayed a colorful rack of Khan-style scarves, $5 apiece.
Around town prices have been hiked from $1, with some even going for $10.
But no matter: ?Afghans, even if they have nothing to eat at home, will dress stylishly and follow the fashions they see on TV and in movies,? Zada said.
The U.S. military, after an 11-year presence here, has introduced its share of popular looks, including tattoos, cammo shorts and rubber wristbands bearing the American or Afghan flag.
Now, however, the United States is fighting a tough image war, in part because of an Islam-insulting YouTube video, which many here have taken to the streets to condemn. And President Hamid Karzai frequently blasts the United States as a sovereignty-violating bully.
India, though, has long been in good repute in Afghanistan: It is the largest regional donor to Afghan reconstruction, spending $750�million on infrastructure, including roads and power plants, and humanitarian projects. Last year the countries signed a strategic pact under which India will help train Afghan security forces.
Some wearers of the Salman Khan scarf say it is an expression of individuality ? although youth fads tend to be quite the opposite, a product of peer pressure.
Fifteen-year-old Ghulam Mohammad said that after his friends in southern Paktia province started wearing colorful scarves this summer, influenced by Khan, he picked up on it, too, though he said he had never seen the video.
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